Brand and TurQuality Consultancy
Brand and TurQuality Support Program, are incentive programs offered by the Ministry of Trade to enable companies in Turkey to brand themselves abroad and increase their competitiveness. These two programs are designed to support companies to become well-known and strong brands in the international market, but their scope and support structures are different.
Brand Support Program
Brand Support Program, was developed to increase brand awareness of Turkish exporting companies and to enable them to gain a more effective position abroad. This program provides financial support for companies to promote their brands in a specific market or region and achieve long-term growth.
The upper limit of the support given for 4 years is 139,813,340 TL per company for 2024. The upper limit of the support provided by the Ministry of Trade is updated at the rate of (CPI + PPI) / 2 at the beginning of each calendar year.
Expenses Supported within the Scope of the Brand Support Program:
- Promotional Expenses: Financing of promotional activities such as advertising, PR activities, digital marketing.
- Office and Store Expenses: Office, store or warehouse rentals and installation expenses abroad.
- Trademark Registration Expenses: Expenses incurred for the registration and protection of the trademark abroad.
- License and Franchise Expenses: Expansion of the brand abroad through a license or franchise model.
Support Rate: The program covers the expenses made during the branding process in the specified countries. %50 rate It provides cost advantage to companies.
TurQuality Support Program
TurQuality Support Program, is a more comprehensive and strategic support program that aims to create strong brands in the international arena for Turkey. TurQuality guides companies not only in brand promotion but also in strengthening the management capacity of businesses and ensuring quality and operational excellence. This program has been specially designed for brands to become sustainable brands that are recognized worldwide.
Expenses Supported under the TurQuality Support Program:
- Institutional Development Expenses: Consultancy, training and institutional development activities to increase the management quality of the business.
- Promotion and Marketing Expenses: Comprehensive promotional activities such as advertising, digital marketing, PR activities.
- Overseas Store and Office Expenses: Operational expansion expenses such as opening stores abroad, establishing a showroom, or renting an office or warehouse.
- Supply Chain and Logistics Expenses: Logistics, supply chain and operational expenses to effectively manage overseas operations.
Support Rate: The program covers the expenses made during the branding process in the specified countries. %50 rate It provides cost advantage to companies.
Advantages of Brand Support Program and Turquality Support
Supports Export Targets
Brand registration support helps companies achieve their export targets.
Minimizes Risks
It helps reduce financial and operational risks that may be encountered in new markets.
Increases Brand Awareness
Activities carried out within the scope of support increase the international recognition of the brand.
Increases Global Competitiveness
It helps companies gain a sustainable competitive advantage in international markets.
Support Elements
Within the scope of the target country and target sector application of the Ministry of Trade of the Republic of Turkey %50 Support rate %75’e It can go up to .
Support Terms
While the Brand Support Program is especially suitable for brands that are in a growth phase and want to enter a specific market, the TurQuality Program is for brands with bigger goals that want to create a permanent and strong brand in the international arena.
Brand Support:
- Registration abroad of a trademark registered domestically.
- Documentation of registration renewal and protection costs abroad.
TurQuality:
- The brand has global growth potential.
- The management infrastructure is strong and institutional.
- Having a strategy that operates abroad and targets a certain market share.
Our Consulting Process
We offer a comprehensive consultancy service with our expert team so that companies can effectively benefit from Brand Support and Turquality Support Programs. Here are the steps we follow in the process:
Preliminary Assessment and Needs Analysis
Determining Required Documents and Planning
Application Process Management
Application Approval and Payment Process Tracking